www.warehouse-video.co.uk are another UK based company ranking in Google thanks to black hat techniques, this time using hidden text.
The site looks reputable on first look, nice design, clean, crisp and easy to use. They also are pulling in some natural traffic, e.g. number 1 for ‘dvd jewel case’ and 5 for ‘VHS Tape Packs’ but to do this the site uses a black hat technique of hiding a H1 tag at the top of most pages.
The coding is simple, a div at the top of the page called ‘top’.
Wedding DVD Cases - Blank DVDs - DVD Jewel Case - VHS Tape Packs ‚Äì Warehouse Video, Middlesex, UK
In the style sheet its hidden, not using the popular display none but using text-indent:-5000px. This is basically displaying the text 5000 pixels to the left of the screen.
If you want to see this hidden text there’s a couple of options, view the Google cache of the page, click on text only. The other way is to use the web developer toolbar plugin for Firefox and turn the css off, the text then appears.
The text appears on every page, with the text just changing depending on what the page is about. At the moment they seem have avoided any penalisation from Google most likely due to them being under the radar, not being a big enough site to get spotted. This will most likely not last, Google will catch up them which is way black hat methods of hiding text are not a sustainable way of getting rankings in Google.
There’s a little link at the bottom of www.warehouse-video.co.uk to www.castus.co.uk whom I’m guessing are responsible for the hidden text. As ever I’ll keep tabs of the site to see if they remove the text or drop out of the rankings.