Search Engine Rankings move, they move a lot and there’s pretty much nothing you can do about it but keep on the track of building content and links which should reduce the movement.

How much can they move? Well in the matter of 12 hours my Blackpool FC blog move from 3 to 9 on the first page for the key phrase “blackpool fc“.

So happy happy, joy joy with a number three ranking, the official club site takes up number 1 and 2 spot so no room for improvement. That was about 11 last night.

bfcblog-ranking-3

This morning at 11, whammy all the way down to 9 on the bottom of the first page. I’m signed out of my Google account which can skew the results.

bfcblog-ranking-9

YouTube have recently had to remove many music videos due to a issue regarding payments with Performing Rights Society. The result is that some videos have now been removed for UK viewers.

For example this video from Adele – Chasing Payment is now removed.

youtube-removed

Interestingly this page is still hanging on in a Google Search for a search for “adele – chasing payments

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That page returns a 303 response, which is is similar to a 302 (more details here) in that the page as moved elsewhere but the difference its not permanent or a temporary change, it just does say.

This means the page will remain in the search engine rankings which is happening, the page was cached on the 16th.

This is a great move by YouTube as they are holding onto the positions in the search engine rankings and keeping levels of traffic until a deal with the Performing Rights Society is sorted out. Once the deal is sorted out the page will return a normal 200 ok like other YouTube video pages.

I’m not sure if the 303 response is the correct status to give to the search engine? Anyone know?

I think the Google street view car may be following me, after the spotting the other day I passed the van today on the A34 coming into Manchester from Cheshire.

I can’t wait now for the pictures to be released, looking forward to looking all the old houses I’ve lived in. Football grounds, city centers and most importantly the prom at Blackpool where I’m from. I wonder if the Google car when through at night when the the illumination were on?

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Online reputation is becoming more and more important for companies to manage. Already this year we’ve seen the problems that Ryan Air caused and other companies continue to make mistakes. But does online reputation match the reputations of companies offline?

For example it tonight on BBC watchdog Two Left Feet www.twoleftfeet.co.uk were the subject of a slating by Nicky Campbell and guest Richard Farleigh for taking orders via their website but not completing orders. Interviews with unhappy customers also revealed that refunds for a failure to deliver were never honored by Two Left Feet.

BBC watchdog clocked up around 500 complaints about Two Left Feet so it seems that the company have a few problems. Is that reflected online? Yes and no.

First of all checking the top 10 search engine results for “two left feet” you get two review sites and and no blog posts about the company. This seems to be due to them sharing their name with a couple of bands and a dancing company.

two left feet search engine result

On www.reviewcentre.com they have knocked up no reviews so far which is surprising considering it’s one of the largest review websites in the UK. www.reviewcentre.com doesn’t show up on some UK serp’s as it’s not 100% geared to the UK marked.

two-left-feet-review

So so far so good. But http://www.dooyoo.co.uk/online-shops/twoleftfeet-co-uk/ reviews of the site are really bad with only 9 out of 53 reviews being 3 star or above. Some of the comments are really negative.

A thread on http://community.babycentre.co.uk/talk/a959975/httpwww.twoleftfeet.co.uk also is negative.

The review on http://www.ciao.co.uk/twoleftfeet_co_uk__Review_5687570 is also negative.

The majority of the complaints seem to be payments taken but no products delivered and then no refunds given afterwards. To add fuel to the fire watchdog reported that two left feet pulled their customer service too.

So it seems in this case that off line activities of Two Left Feet have appeared online. Review websites like Ciao, dooyoo have given consumer the chance to voice their views and experiences of companies.

The credit crunch is hitting us all (well internet marketing seems to be doing well) Google is trying to help business by promotion some of their products which help you do more with less.

google do more with less

Now, it’s great that Google are trying to help business by pointer people to their “free products” but at the end of the day it all comes back to them generating more money through advertising. I sometime forget that they are all geared up for people spending money on adwords. The IPA warned today that Google rising ad costs could make some business reduce budgets or look to spend on other networks.

Although that might make a slight dint products like Google Insight, Webmaster Tools, Analytics as useful as they are for SEO are also set up with the goal of getting you to spend more money on ad words.

It will be interesting to see if Google releases credit crunching products over then next few months that deep down will drive more traffic to AdWords.

So you’ve bought a domain and hosting, how long does it take for your new site to get indexed by Google? Well it could take minutes or it can take days. To give your site the best chance try to follow these points.

– Verify with Google Webmaster Tools
– Create a XML sitemap
– Submit the XML sitemap to the Google Webmaster Tools accounts
– Link to the XML sitemap from the robots.txt
– Submit the site to google http://www.google.com/addurl/?continue=/addurl
– Submit your RSS feed to Google Blog search http://blogsearch.google.com/ping
– Subscribe to your RSS feed from a Google Reader out.

and the most important

– Get external links, so here’s links to a new football shirt website that I’ve made.

Posted in SEO.

There’s been a a few screen shots recently of a new looking Google SERP which splits the universal search results from the organic results. So pictures, Video, and ads are placed on the right sidebar where paid ads usually appear.

This screen shot from Search Cow Boys shows the result page for the search “Zen buddhist temple” from Google Korea.

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It’s not know yet if this is an experiment which is going to be rolled out across Google, if it’s hoax! If you see any results get them screen shotted up and get in contact via a comment below.

The fourth link to be added to my Blog roll is the Official Google Webmaster Central Blog. It’s the official blog from the team at Google. It’s the best way to get 100% accurate information about the tools, changes and additions to Google’s search engines.

The blog should be subscribed to by SEO of all levels, novice to advance. Post average out at 6-10 per month but when the posts come they will of high quality and generally very useful. Most posts will be regarding releases of new tools to the Webmaster Tools, changes to the guidelines or to clear up an issue discussed in the online community.

So head over to googlewebmastercentral.blogspot.com, either sign up via e-mail or better still subscribe by RSS in your Google Reader.

This week Google released a starters guide to SEO, it’s a great read if your new to SEO and also great for experienced SEO’s to back up the work they have been doing.

It reiterates most of the advice Google have given out via various sources but bringing it all together in one document certainly helps.

I’ve found the guide useful already with a client who refused to to add any fresh content to their site. The client insisted that adding new pages to their site would have no effect on their rankings and we were only insisting that client added content as it gave us time to find out the ‘real’ problem with the site.

It wasn’t until the client read the guide (page 12 & 13 about content) they decided to add some new pages of content to the site. Sometimes clients won’t take notice of the advise you give them, they will sometimes need an “official” point of view to take a suggestion in.

It’s good to see Google acknowledging the desire of webmasters and SEO’s looking to make improvements to their sites. It also give business who are looking to hire an SEO company some material to test SEO”s to see if they really know what they are doing.

The guide can be found over at this blog post.

Posted in SEO.