Lunchtime find : Every so often you come across a site that hasn’t added nofollow to comment links. The independent comments allow you to add links in (check out the comments) BBC magazine websites are a free for all on the forums.

Checking over a few blog posts on the BBC surprisingly I’ve noticed that links don’t have nofollow on, which has led to anchor text links being placed into comments. Some of the BBC blogs add nofollow to links while others don’t.

http://www.bbc.co.uk/blogs/fivelivebr……ivin.html#P91629883

bbc comment

The link goes over to the Phones4U home page.

What’s great about the BBC blogs is you have a profile page which links to all the comments you have made. The comment above has been made by Vince (maybe related to the vince update?).

http://www.bbc.co.uk/blogs/profile/?userid=14285586

vince comments bbc

Vince has been busy recently targeting “iphone”, “mobile phones” and “phone” all to the Phones4U home page. It’s not clear if this is being done by an agency or Phones4u themselves but they are not the only one at it.

A further look finds this account http://www.bbc.co.uk/blogs/profile/?userid=14129205 in the name of David Cooper, which links over to www.very.co.uk, Phones4u.co.uk and k7computing.com (but that links broke!).

Others include…

http://www.bbc.co.uk/blogs/profile/?userid=14125842 – seospecialistbirmingham.co.uk
http://www.bbc.co.uk/blogs/profile/?userid=14235298 – seomomo.com
http://www.bbc.co.uk/blogs/profile/?userid=14137534 – bluelightseo.co.uk
http://www.bbc.co.uk/blogs/profile/?userid=14130042 – clarebrace.co.uk
http://www.bbc.co.uk/blogs/profile/?userid=1773493 – openeyemarketing.co.uk
http://www.bbc.co.uk/blogs/profile/?userid=13952511 – david-whitehouse.org

I could go on…. Question is

a) Are these links any good considering they are located in the comments section rather than in the article content?
b) Is this a legitimate way of building links?

My view

a) Yes but they would be better in content.
b) Its a ok way to build links but in the long run not effective.

Anyone else have a view of this type of link building? If so add a comment

Commenting on blogs can help your search rankings in two ways. Directly it creates links back to your site. As we know the more links you have the better, the stronger your site becomes. Some links may have effect on your search engines some links won’t, the ones that are nofollowed.

Indirectly commenting on other blogs can help people find your site and then inturn earn links. For example I found Joost de Valk’s website by a comment he made on another site. I now link to Joost’s website in my blog links.

The more visabilty you create on the internet the more people will start to link to you, that is if your content is good once their arrive at your site. So start commenting on blogs in your industry now, comment regardless of if the link is going to pass page rank or not and use anchor text that reflects your site best.

Posted in SEO.