A UK SEO

This is the first spam post. The idea is to clear up UK websites. I have nothing again the companies mentioned but they have websites that break the Google Webmaster Guidelines.

To start www.hammonds-uk.com from a company called Hammonds UK a bedroom and office furniture company. They’ve got a nifty little flash site which means pretty much no search engine traffic. But they’ve added some hidden text behind the flash in an attempt to bring in some search traffic.

So the text hidden behind the flash is.

<h1 class="hidden">Hammonds bedroom furniture and home office furniture</h1>
<h2 class="hidden">SALE NOW ON - Up to 20% off</h2>
<p class="hidden">Family Run Business Since 1926</p>
<p class="hidden">With 80 years experience and a 5 year guarantee you can buy with confidence! Your peace of mind is my peace of mind.</p>
<p class="hidden">Free Planning and Inspiring Design</p>
<p class="hidden">I've over 50 different bedroom and home office styles for you to choose from at the moment but I'm always looking to do something new.</p>

This is done using css setting the text as hidden.

hidden {
display: none;
}

In some instances hiding text behind flash is ok, providing the text hidden is exactly the same as the text in the flash file. If the text differs then your breaking the guidlines. If you are placing text behind a flash file, then hiding via CSS isn’t your best option, I would go with the noscript tag.

It doesn’t seem that the site is banned, it comes up for “Hammonds bedroom furniture” the hidden H1, but the hidden text method isn’t sustainable and Google will catch up on Hammonds UK.