There was a lot of press recently about the release of SEOmoz’s Linkscape tool in the last few months. That’s seem to have died down now an I’ve had the chance to use the tool at work and found it very useful.

It’s great for finding links that your competitor have that you should have as well. Of course you can use something like Yahoo Site Explorer but Linkscape enables you to grab the cream of the links quickly. The ones that are do follow and maybe based in the UK.

It’s help me to find a reason why a site has been penalised. It identified a site that had 10,000 links from only 52 domains, with around 8,000 using the same anchor text. It stood out as unusual and proved the theory about how the site had been penalised.

I’ve also used it to find duplicate sites from clients as all the site were from the same IP.

I do think that it will become essential piece for my day to day work. It is a tad expensive to sign up for if you are an individual so if you work for a company try to get your company to sign up for pro membership!

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