Here’s a neat solution to find the Page Rank score for multiple domains / pages. Using Google docs you can use an addon script to pull out page rank. Made by dr.nailz all you do is reference the cell that contains the domain

=iferror(pageRank(A2),”N/A”)

The iferror just displays a N/A if there is no returned result.

Just head over to this public spreadsheet to try it out

>> Multiple Domain Page Rank Checking Tool >>

If you fancy a PR 7 site here’s three simple steps to achieve a PR 7 site.

1) Make some popular wordpress plugins such as these

2) Make your plugin link back to your site using a hidden link so the person who installs the plugin doesn’t know about the link.

3) Sit and watch the PR come in http://www.sterling-adventures.co.uk/blog/ and then sell links to argos and confussed.com

Big respect the guy / gal who did this!

It looks like the dust is starting to settle after yesterday’s  announcement of Google Instant. As ever PR people decided to pronounce the death of SEO.  After looking over a number of blogs today, testing out several queries two main points stick out to me.

1. Suggest has been around for a while

Google has been funnelling people into a certain key phrase since summer 2009. Google Suggest which was a Google labs project (99% sure it was) was rolled out and at the time many predicted that the long tail would reduce as users would be shifted to searching for the phrases they were suggested.

I don’t remember there being any major shifts in traffic on any the sites I worked on.

The difference this time is the results are being displayed to the user, this could have more of effect on the user being guided into a suggested search.  That all depends on if the user is looking at the screen while typing. Gut feeling is that the majority of users do look at their keyboard while typing so they are oblivious to the changing serps and will type their full query regardless of what is happening on the screen.

So what people search for will remain the same, long tail quieres will still be conducted, all depends on if they keep their head up!

2.  Being Good at SEO is even more important

Gaining a top position is even more important, e.g. an organic ranking not in the top 3 is useless. Two reasons, one the layout suggests people will instantly look at the number one ranking as the page changes (PPC if present unless the organic rank has sitelinks). This should happen as its the shortest distance from where your eyes were focused e.g. the search box. This means people are not going to look at the ads on the right hand side and results lower down the page. An eye tracking study on the new interface and old with the same key phrases would be very interesting.

Also with the other suggestions being displayed below the search box this physically pushes one or two organic ranks below the fold (depending on the size of your monitor). So if your not getting your clients rankings in the top three positions you beter get link building.  take this example.

Old style Google has 7 Full organic listings

For Google instant you have 5 listing and just the title of the 6th listing

So some interesting changes to have to take into consideration when predicting CTR . Whatever the outcome for PPC and SEO campaigns I’m sure one thing is certain, Google will be making more money out of this!

If you want to get rich snippets listed in Google for your site you need to get your code marked up thats the simple bit. Some information can be found here and here. But thats only part one. You also need to register you site something I didn’t know.

There’s no guarantee that your site will show the rich snippets in the serps, but it’s work it for the higher CTR.

WordCamp UK 2010 Manchester

So it’s Sunday evening after a great weekend at WordCamp UK 2010 in Manchester. For £20 it’s a bargin and really entertaining two days, providing your interested in WordPress. There were some great examples of successful sites built in WordPress and plenty of help for all.

It looks like a list of presentation will be on the wiki http://wiki.wordcampuk.tonyscott.org.uk/2010_presentation_slides

Image juhasan

If you’ve checked the BBC news site this morning you’ll notice a new design, the navigation has jumped to the top, new headings and a new side bar. Another little change is the URL structure of the news articles.  Old URL’s used to be locaed on the sub domain and use the folder path the article appears in e.g.

However the new URL’s use the main www. subdomain and no folder path.

As we all know if you change your URL’s you need to implement 301 re-directs from the old URL’s to the new URL’s. And the BBC have it’s just they are all temporary 302 redirects (Click the picture below to see results from httpfox)

bbc-302-rediect

Could be a lot of PR lost if the re-directs stay as 302.

Not sure why I picked this article???

Edit: This is not effecting older articles where the URL remains the same, seems to be recent articles.

Posted in SEO.