Although it’s been a little quiet recently on the whole UK SERPS issue Matt Cutts did get round to answering the question on why so many foreign sites are popping up in the UK search results. First of all it’s great that there is this platform to get a question to someone at Google but Matt’s missed the point in answering the question.

So basically, Google will now consider more .com sites in the UK SERP’s, but ones that are relevant to UK users for example .com websites based in the UK or promoting UK companies e.g. (which ranked before all of this anyway). This isn’t the problem, the issues we are seeing are .com’s ranking when then are American or Australian companies or to the extent using a domain. Maybe Google isn’t able to determine what is a UK based .com ??

An example of this was from a non related blog from Dom the Hodge who had used a screenshot of a UK SERP for the search conference lanyards. Ranking in at number 3 and 4 you’ll find two sites.


It’s up for interpretation but I don’t think that two Australian sites are relevant to a search for conference lanyards. If the search was for “Australian cooking techniques” then maybe it is relevant to show Australian sites ??

Matt eneded the video saying that if there are problems in the results then people should get in touch….. looks like i’ll be “getting in touch often” unless they do make a change.

2 thoughts on “Matt Cutts answers question on the UK SERPS but misses the point

  1. It is exactly what I thought as I saw the video… completely ignoring the question.

    It wasn’t as if the question was vague at all, it cited specific extension.

    Matt even went as far as ignoring the full question and making up his own, very dissapointing.

  2. The video was just fine not very good but i don’t why Matt don’t answer that why Google test most of its changes at and why rankings at fluctuates too much in comparison to other Google domains.

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