A UK SEO

I’ve been in the SEO industry for around 2 years I still don’t fully understand what UK based company “I have a website now what” are doing. On the face of it they are a SEO company, that rank number 4-5 on “SEO”, so they know what they are doing. When you look into the website a little more they seem to have a strange way of doing SEO.

They place copies of clients sites on there own site. Links are placed at the bottom of their home page to these ‘mini sites’. (note index2.htm which is duplicate home page with different links)

Today the first link on there is sunglasses and links to an inner page called sunglasses.

<a href="sunglasses" target="_blank"><font color="#67859E">sunglasses </font></a>

The sunglasses inner page isn’t great when you get to it, it’s a splash page with a list of key phrases.

That links then to a site, all of this is located in the inner folder called /sunglasses/ but there are then some links out of the site to what I can only guess is the clients site – www.sunglasses-by-mail-order.co.uk.

So what are I have a website now what trying to do? Well they have plenty of links pointing at the home page of the site. The idea is the page rank flows from the domain to the inner pages. It’s similar to how reputation marketing works, set up a profile on a strong site, e.g. facebook and then get the ranking on the sub folder.

Is it working well, yes, search for ‘cheap cutlery’ and you’ll find one of these mini sites ranking at number 3 on Google.co.uk (the sunglasses one isn’t ranking yet so I’m guessing its new). So the client can then reap the benefits and maybe make some sales or enquirers from the incoming traffic but maybe after a bit of time on the site they 301 to the clients site to pass on the rankings and page rank.

This type of SEO isn’t black hat people can put what they want on their own site, it might be grey hat depending on you point of view. It might not yield the same results as a white hat campaign but seem to be working for I have a website now what.

I’ll be checking the site over next few month to see if http://www.ihaveawebsite-nowwhat.co.uk/sunglasses/ gets re-directed to the clients site!

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