Another day and another new product from Google launched. This change had been on the cards for some time, as long as six months ago screen shots of “the map on the right” have been posted on various SEO blogs.
Surveying some results I’ve noticed problems with the results on certain key phrases. For example
“Hotels in Blackpool” returned some affiliate sites one being www.blackpoolhotels.com. Here’s the old listing with that site ranking at position 3.
In the new listings with Google Place Search live, Google have taken the listing for www.blackpoolhotels.com and added to the map – Map Icon B
For the average user, they would assume that the maps points are different hotels located in Blackpool. You wouldn’t want to stay at the hotel at Map Icon B, it’s at the end of the runway at Blackpool Airport.
It looks like Google have done this due to www.blackpoolhotel.com listing their address in the footer of everypage.
This problem could happen for directory sites, affiliates for any type of local business, bloggers, etc anyone who had a physical address on the page and end up with some very confused people turning up at affiliates houses.
Paul over at the Dave Naylor blog noted a similar problem with Late Rooms, who’s head office is in Manchester. Google is using that as the hotel location.