The credit crunch is hitting us all (well internet marketing seems to be doing well) Google is trying to help business by promotion some of their products which help you do more with less.
Now, it’s great that Google are trying to help business by pointer people to their “free products” but at the end of the day it all comes back to them generating more money through advertising. I sometime forget that they are all geared up for people spending money on adwords. The IPA warned today that Google rising ad costs could make some business reduce budgets or look to spend on other networks.
Although that might make a slight dint products like Google Insight, Webmaster Tools, Analytics as useful as they are for SEO are also set up with the goal of getting you to spend more money on ad words.
It will be interesting to see if Google releases credit crunching products over then next few months that deep down will drive more traffic to AdWords.