Google Brand Suggestions
Malcolm Coles posted about the new featured in Google.com where suggested brands are displayed at the top of the results. Each brand then links to a new search with the brand added to the original search.
Here are some interesting examples.
Smartphones – No sign of the iPhone
Game Consoles – No XBox
Condoms – Yes even for them
Laptops – At Last apple shows
Learnings from this,
- Become a brand – easier said than done
- If your an online retailer look to improve your brand phrase e.g. sony TV’s, sony Laptops, sony camera, as the searches should increase if they are being displayed as a suggested search.
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I dont think an online retailer would every recognised as a brand by google.
In the examples they are suggesting manufacturers. The only time this may work would be for someone like asos, they are a retailer but also have their own brand of clothing.