Malcolm Coles posted about the new featured in Google.com where suggested brands are displayed at the top of the results. Each brand then links to a new search with the brand added to the original search.

Here are some interesting examples.

Smartphones – No sign of the iPhone

Game Consoles – No XBox

Condoms – Yes even for them

Laptops – At Last apple shows

Learnings from this,

  1. Become a brand – easier said than done
  2. If your an online retailer look to improve your brand phrase e.g. sony TV’s, sony Laptops, sony camera, as the searches should increase if they are being displayed as a suggested search.