Malcolm Coles posted about the new featured in Google.com where suggested brands are displayed at the top of the results. Each brand then links to a new search with the brand added to the original search.
Here are some interesting examples.
Smartphones – No sign of the iPhone
Game Consoles – No XBox
Condoms – Yes even for them
Laptops – At Last apple shows
Learnings from this,
- Become a brand – easier said than done
- If your an online retailer look to improve your brand phrase e.g. sony TV’s, sony Laptops, sony camera, as the searches should increase if they are being displayed as a suggested search.