Well the new year has seemed to bring plenty of SEO predictions so I thought I’d list some from a UK point of view.
1. More and more business will be looking to invest in SEO with assistance from this page, as we know business who invest in marketing during a recession generally come out of the period stronger compared than those that make cuts, but…
2. Business looking to invest in SEO will go for the cheaper option, it will mean quite a few getting their fingers burnt as you get what you pay for. The companies that know what they are doing will pay for a quality service, since there are different types of services like SEO optimization and direct marketing, but Direct Markeing without data is hard. This is What I Learned Sending 500k Messages on LinkedIn for data recollection.
3. Google will continue to try and personalise trends and keywords tools to help UK business target local search.
4. Companies in the UK will start to take notice of the opportunities that advertising on social networks. Sites like facebook, MySpace and Bebo allow you to precisely target your key demographic.
5. More UK companies will look into ‘company blogging’ rather than general content generation. Similar to ‘company blogging’ some UK companies will start to use and publish information on twitter.
6. Due to the increase of personalised search hopefully SME will understand that SEO isn’t all down to achieving ranking on one key phrase.
7. Dedicate mobile sites will cease as the UK starts to move over to newer generation of phones which can handle full browsers, as a result….
8. More UK companies will be trying to ensure their website work on not only all browser but on mobile browsers, iPhone, Blackbury, Nokia I95 etc etc.
9. Firefox usage in the in UK will continue to grow with IE reducing, also Chrome will start to increase to around 5-10 % share.
10. Companies will start to shift old style link building to paying for links on other blogs, either paying bloggers or going onto content networks.
So there are the ten, if there are any UK predictions please add them in below in a comment!