The X Factor is huge in the UK, on average it pulls in around 10 million viewers every Saturday night for its 18 week run on ITV. Some of the 10 million viewers each week go on to make the odd related search on Google. Using Google insight you can gain a rough idea of the popularity of each contestant.
At this late stage into the competition (semi-finals next saturday) there are four contestants left in the competition. Diana Vickers, Alexandra Burke, Eoghan Quigg and the band JLS. If you stick those four into Insight, select UK and the past 90 days you get a little graph with four lines for each term search for.
Blue = Diana Vickers
Red = Alexandra Burke
Yellow = Eoghan Quigg
Green = JLS
A few point to take into consideration, numbers are bound to increase as the competition comes to a close as the hype builds. Numbers will also increase as the number of contestants decreases, less people in the competition less people to search for.
From that graph it’s clear to see that Diana Vickers has been well in the lead since the searches picked up in September, JLS are on the rise in the last month, Eoghan Quigg has been pretty steady and there’s only been a slight increase in searches for Alexandra Burke in the last week or so.
What is interesting if you add “xfactor” to the start of each contestants name you get JLS in front of Diane Vickers.
Playing around with key phrases also showed that you can get traffic trends on an almost daily basis. By adding a 5th key phrase “xfactor Diana Vickers” the traffic levels show each Saturday when traffic peaks, lulls during the week and then increases again when the show airs on the Saturday.
So from those stats it looks like the Diana Vickers is the front runner to win. But what do I know, I’m just an SEO my other half thinks it will be Alexandra Burke.
The lesson behind the story, use Google Insight for checking out key phrases, play about to find traffic levels, compare to other key phrases but sometime you need to need use off line key phrase research to pick the best key phrases for your site.