A UK SEO

Online reputation is becoming more and more important for companies to manage. Already this year we’ve seen the problems that Ryan Air caused and other companies continue to make mistakes. But does online reputation match the reputations of companies offline?

For example it tonight on BBC watchdog Two Left Feet www.twoleftfeet.co.uk were the subject of a slating by Nicky Campbell and guest Richard Farleigh for taking orders via their website but not completing orders. Interviews with unhappy customers also revealed that refunds for a failure to deliver were never honored by Two Left Feet.

BBC watchdog clocked up around 500 complaints about Two Left Feet so it seems that the company have a few problems. Is that reflected online? Yes and no.

First of all checking the top 10 search engine results for “two left feet” you get two review sites and and no blog posts about the company. This seems to be due to them sharing their name with a couple of bands and a dancing company.

On www.reviewcentre.com they have knocked up no reviews so far which is surprising considering it’s one of the largest review websites in the UK. www.reviewcentre.com doesn’t show up on some UK serp’s as it’s not 100% geared to the UK marked.

So so far so good. But http://www.dooyoo.co.uk/online-shops/twoleftfeet-co-uk/ reviews of the site are really bad with only 9 out of 53 reviews being 3 star or above. Some of the comments are really negative.

A thread on http://community.babycentre.co.uk/talk/a959975/httpwww.twoleftfeet.co.uk also is negative.

The review on http://www.ciao.co.uk/twoleftfeet_co_uk__Review_5687570 is also negative.

The majority of the complaints seem to be payments taken but no products delivered and then no refunds given afterwards. To add fuel to the fire watchdog reported that two left feet pulled their customer service too.

So it seems in this case that off line activities of Two Left Feet have appeared online. Review websites like Ciao, dooyoo have given consumer the chance to voice their views and experiences of companies.

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I’ve been using Spotify this week and have to saw I have to say that I’m really impress by the quality of the tracks on there, no load time for the streaming of the music too. It’s basically itunes but it streams music from the internet with 20 second adverts every 10 songs or so. It’s a great way to check out the back catalog of artists too. There are some tracks missing for one or two artists but on the whole you can listen to whole albums in full.

What I really like is the ability to download playlists via one click, there lots of Spotify playlist sites popping up www.spotifyfriends.com, www.spotifylists.com, and www.yourspotify.com are just a few. It’s a great way to discover new music. Head over to www.spotify.com download and start listening.

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Well the blog is only been running for four months but already there are 43 post on the board, some good content building and a few ideas ready to be implemented in the next 6 months.

So Merry Christmas to one and all!

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The BBC have announced that the iPlayer will now be able to handle downloads on Mac and Linux OS. The iPlayer is one of my favorite sites since it’s launch in July 2007. The only negative is a lack of ability to download content to watch offline if your on a Mac but this all seems to be sorted now.

The next Christmas wish must be for Channel 4 to make their 4OD service work on Mac’s. There has been chatter that BBC would allow other channels to use the technology behind the iPlayer which must be a good thing!

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Remember even the best have technical problems with websites as we can see from the BBC.

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