I have a little spare time at the moment so I decided to participate in the Power Searching with Google Course which went live on 10th of July. Split into six classes the course is due to last till July 23rd.
I didn’t expect to learn anything from the course (I didn’t as it was pretty basic) but was more interested if it would be a good tool to point people towards who are just starting out in SEO or are in-house contacts who want to learn a little more about search, while also using online services for this, which anyone can learn more here. I often point people to the beginner’s guide to SEO on SEOMoz or the SEO guide on Google Webmasters Central, so could the Power Searching with Google Course be a useful teaching aid? Class 1 started today here’s a little review.
The class started with 10 questions on general Google searching to gauge the knowledge of you as a Google user. Some questions included.
At the end you hit submit, but you don’t get a score.
The class is split up into 6 lessons.
Lesson 1 – Introduction
Googler Dan Russel a Senior Research Scientist runs the course, he gives you introduction about the course. The videos are short with an activity after the video, so you best be listening to the videos! It also explained that there are two tests in the course, one mid-term and one final test. Both count to an overall score.
Dan explained the objective of the course is to make you a better searcher, a maybe help you understand why you don’t always get the answer you are looking for.
Lesson 2 – Filter image results by color.
Explains how to filter by colour when using the image search, pretty simple. It’s then followed by some questions, similar to the questions in the pre-assessment, and the use of search engine optimization also help with this, so services like SEO NJ are really useful for this.
Lesson 3 – How Search Works
A section from the Matt Cutts video of how search works. With some questions afterwards, I liked this one!
Lesson 4 – The art of keyword Choices
Explaining the best way to word your queries. After the questions if suggested that if the questions where too easy then to head over to the forums for some harder tasks.
Lesson 5 – Word Order matters
Explains how small changes to the search query can make a difference the results you see.
Lesson 6 – Finding text on the web
Last one, finding text on the page you have found, e.g. ctrl + f.
There’s nothing groundbreaking for an SEO here, I’m guessing that the difficulty will increase in coming lessons and offer other services like content marketing agency / seo copywriting services which you can easily find online. Some bits are really simple such as the ctrl + f and therefore be a tag patronising if you sent it over to someone to complete. However, if you are just starting out in SEO or PPC then there might be a few tips and tricks to pick up, especially if your going to be link building.