I’m a big fan of Gmail, I converted from Hotmail to Gmail about 6 months ago and have never looked back. This afternoon I saw a really misleading advert on Gmail. Your average Gmail advert will look something like this.

Anchor text for the link with a description.

This afternoon i saw an advert that used (1) Message as the anchor text for the link.

Obviously the anchor text of the link is there to entice the user to click the advert but putting that will just trick the user to the clicking the ad as it makes you think that you’ve got a new message. Pretty smart really of getting the click, but really an easy way to burn a lot of spend on the content network.